When Biovation, a subsidiary of Nanogreen Group, took delivery of their new Kia PV5, they wanted a vehicle that would make an immediate impression while remaining clean, professional and instantly recognisable. The brief was clear: create a bold, uncluttered design that showcased the Biovation brand while also acknowledging the company’s connection to Nanogreen Group and the certifications that reinforce their credibility.
Rather than filling every available panel with information, we focused on creating a design that would be memorable at a glance—because when a vehicle is travelling at speed or parked outside a customer’s premises, simplicity always wins.
The Design Brief
The objectives were to:
– Create a modern, premium appearance to complement the futuristic styling of the new Kia PV5.
– Make the Biovation logo the unmistakable focal point.
– Include the company website for easy recall.
– Give appropriate recognition to parent company Nanogreen Group.
– Display industry accreditations and certifications without overwhelming the design.
– Maintain a clean, uncluttered aesthetic.
The striking lime green from the Biovation branding provided the perfect accent colour against the metallic grey bodywork, allowing the graphics to stand out while keeping the overall appearance sophisticated.
Our Approach
The design intentionally uses large areas of negative space, allowing the oversized Biovation branding to dominate each side of the vehicle. The logo spans multiple panels, giving the van presence without relying on excessive graphics or marketing messages.
The bright green tick within the logo naturally draws the eye and reinforces the company’s commitment to quality and environmental responsibility.
The website is positioned prominently along the lower body, making it highly visible without competing with the primary branding.
To acknowledge the wider organisation, the Nanogreen Group identity, B Corporation certification and industry accreditations have been grouped neatly together on the front wings and rear doors. This creates a dedicated “credibility zone” that customers can easily view when inspecting the vehicle up close, while remaining unobtrusive from a distance.
Production & Installation
To achieve a premium finish, the graphics were produced using high-quality vehicle-grade vinyl, precision cut and professionally installed to follow the contours of the new Kia PV5.
Particular care was taken with panel alignment, ensuring the oversized logo flows seamlessly across the sliding door and rear quarter panel. The result is a crisp, factory-quality appearance that looks as though it was designed as part of the vehicle itself.
The Finished Result
The completed vehicle perfectly balances simplicity with impact.
The clean layout gives Biovation a confident, professional image while ensuring the company name remains highly legible from a considerable distance. By avoiding unnecessary clutter, the vehicle becomes a moving billboard that is instantly recognisable wherever it travels.
The subtle inclusion of Nanogreen Group branding and accreditation logos also reinforces trust and professionalism without detracting from the main message. This project demonstrates that effective vehicle branding isn’t about adding more graphics—it’s about knowing what to leave out.
Looking to Brand Your Fleet?
Whether you’re introducing a single company vehicle or rolling out graphics across an entire fleet, thoughtful design can transform your vehicles into some of your most effective marketing assets.
At ASF Creative, we design, print and professionally install vehicle graphics that are built to attract attention, strengthen your brand and withstand the demands of everyday commercial use.
Need help bringing your fleet to life? Get in touch with the ASF Creative team—we’d love to help.